Klaviyo automated emails to setting up email digital marketing. An email marketing automations are an invaluable tool to grow your business and send the right messages to the customer at the right time.
What is the automation of Email marketing?
An automated email or the automation of marketing by email is a message sent to your audience according to certain rules which have been defined in the platform or the automation software of marketing by e-mail (configuration For personalized emails).
An example would be a welcome message sent when a visitor completes the registration form on your website. You can use a messaging platform like Klaviyo automated emails.
Klaviyo automated email is different from a typical email marketing, such as a Black Friday sales email that goes to a target list built in advance.
Email Marketing Automations can be much more powerful than a campaign sent manually, because it is intrinsically adapted to the behavior of your audience. Based on Klaviyo automated emails have more than 14 times higher income by recipient (RPR) than manual campaigns.
Once you have configured an automated flow, this does not require much effort to maintain – and your customers get a highly personalized experience.
Keyword : Klaviyo automated emails, Email Marketing.
Do you want to exploit the power of automation by Klaviyo automated emails? Discover the first six e-mail marketing flows each brand needs:
- Email automation for a welcome series
When someone is for the first time register for your marketing list, a welcome email presents them to your brand. This message is an opportunity for you to quickly establish a solid link with new subscribers.
These new subscribers are generally very committed, so welcome messages generally work very well. Welcome messages work at 4X click and 23x the unauthorized email campaigns conversion rate.
Benchmarks for marketing automations by email marketing
Brightland’s high -performance welcome email includes:
A personal message from the founder of the company
Links to find out more about their products, and
CTA to direct customers where to buy
- Create triggered emails for abandoned navigation
An abandoned navigation email is sent to a user who has traveled your site, saw some articles, but decided not to add anything to the basket before leaving the site. An abandoned navigation email reminds customers the items they have consulted and motivate them to make a purchase.
On average, browsing abandonment emails converts 1% of recipients and gaining an average turnover of $ 1.01 per recipient, which can really add up over time.
More email marketing automation advice for campaigning configuration
Brand advice: Personalize your navigation emails abandoned according to the behavior of recipients and the navigation history. Encourage browsers to convert to buyers by showing images of the items they had previously consulted in the e-mail flow. Use CTAs to encourage users to return to your site and resume purchases, as Mejuri does. Their simple and concise CTA “remember that?” capture your customer’s attention. It is also linked to items that the customer had previously consulted, which allows the customer to easily start purchases.
- Create abandoned basket email flows
An abandoned basket email is sent to someone who leaves your website without buying items that they added to their basket.
According to data from the Baymard Institute, 70% of buyers leave items in their basket without checking. This general public is an opportunity for you to bring buyers back to your site so that they can finish their purchase.
On average, trolleys’ abandonment emails convert almost 4% of recipients and have the highest RPR of all automated flows at $ 3.52.
Brand tip: Consider softening the agreement with a reduction code. For example, Wellness Brand Golde offers customers 15% reduction on their first purchase.
- Sell more with back emails in stock
Email marketing in stock inform customers who had previously expressed their interest in an out-of-stock article when it is restricted. By encouraging a customer to buy an article in which he previously demonstrated his interest, you are able to strengthen relationships with customers and improve retention.
The audiences that go to your site from a back-in stock email see a conversion up to 11 times higher than other site visitors.
Observe behavioral clues and navigation models to personalize emails with articles that customers previously consulted and have been of interest. The Brava fabrics succeeded by sending notifications by e-mail in stock, personalized according to the elements they previously consulted and had demonstrated an interest.
- Finish all this with purchasing emails or publish emails
A thanks email is sent to a customer after his purchase to express his appreciation for his business. These emails help humanize your brand and strengthen the emotional link between you and your customers.
Compared to traditional email campaigns, thanks emails have a higher click rate (CTR) of 329% and even a higher RPR 3X, based on Klaviyo data.
Brand Advice: Use a thank you email to reward customers who recently bought you with an exclusive offer.
After having collected opinions from the purchase of customers, the Brava fabrics sent thank you e-mails according to their criticism. A warm and friendly message of “Welcome to our family” more humanized the brand to promote a connection with the customer.
- Never lose a customer with an automation by e-mail winback
Automation of Winback emails is sent to previous subscribers or customers who have not engaged with your brand for some time, generally about a year.
Winback emails help increase your customers’ life value by re-engaging customers who, otherwise, have not returned to you. Almost 45% of subscribers to which you send a Winback e-mail will open your future emails.
Brand tip: Tempert customers to do business with you with a special offer. The sports clothing brand for women, Girlful Collective did it by giving their customers a boost to get involved again with the brand, softening the agreement with a $ 20 reduction code on their next purchase . E-mail expires after 30 days, creating a feeling of urgency.
Guides set up Email Marketing Automations Klaviyo Automated Emails
Email marketing automations, also called flows, are an automation function that allow electronic trade brands to adapt communications with their subscribers base.
Emails or automated texts are triggered by the action of a customer, such as placing an order or watching products on a website, and they allow brands to personalize the user experience on their website
Most marketing automation providers have these automation within their platform, which means that the majority of e-commerce brands use e-mail automations to establish better relations with their customers, sell more than products and of course increase their income.
Configure marketing automations by email marketing with Klaviyo automated emails platform
Here are 10 e-mail or flow automations that align with the potential course of customer buyers and help you personalize the customer’s flow for better retention.
Some quick advice on SMS and Email automations before diving:
Make sure that A / B tests emails and SMS in each type of flow to see what type of message resonates best with your audience.
Platforms like Klaviyo automated emails have a window functionality where you can see real examples of emails and text messages from other brands, including the way they work.
Let’s dive.
- Create a personal experience with a welcome series automation
Traffic on your website may have increased in 2021, and this growth also offers an opportunity to develop your subscribers’ base.
The welcome series is perfect automation to accommodate new subscribers to your brand. This is an opportunity to highlight all aspects that make your brand unique and tell your brand story to newcomers when you start to establish a real relationship with them.
You can also promote your social networks and know how your customers would like to hear your news in future communications. Once you have introduced customers, think about how you want to continue building the relationship.
- Use the abandonment automation to browse to bring users back
Shopping in person is fun because you can browse different products, have an idea of the brand and understand what all your options are. Why not create a similar experience via an email or a text?
You can do so with an automation of navigation abandonment. Your subscribers will receive messages according to the elements they consult on your website, and you can control the frequency to which this message is triggered and on the public you wish to receive it.
This is similar to an abandoned email and automation (which we will then cover). Abandoned trolley emails have long been popular in electronic commerce, and browse e-mails and abandonment automation, take you a little further-, recalling customers from what they even looked at ‘They did not put it in the basket.
- Automations by abandoned basket e-mail that make communications unique
Let’s say your customer goes so far as to add an article to his basket, but then he is called because the baby cries or dinner is ready Klaviyo automated emails.
This can be difficult for customers who intend to buy to remember each article they added to their basket before being distracted by something. The abandoned basket email reminds your customers the articles they have left in their basket.
In addition, the automation of abandoned carts fills with dynamic content, such as an image of the specific product they have added, so that the card of each buyer is unique to them and their items.
- Thank you the messaging flows that will promote loyalty
The thank you Flow, which comes out after a buyer has completed its purchase, helps you promote the brand’s loyalty by expressing your gratitude to your customers for their business.
A little thank you can go very far, especially with the popularity of online purchases, where the offers are endless and the competition is fierce. Someone has chosen your products and services – Make them feel special with a personalized thank you.
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- Educational e-mail flow that educates users
At this point, you have already told your customer how much you appreciate their business, but how do you bring them back? You will amaze them with your incredible products, of course!
The automation of educational emails educates your customer on how to use, clean or assemble the product they bought. This reduces customer service requests and reducing poor adoption of products. An educational email rationalizes the process and creates a pleasant experience for the buyer. And a satisfied customer is more likely to turn into a repeated customer.
- Product reviews that cultivate your brand
You have told your customers how important they are for you – let’s see now if you can get a little love from them. This next automation will help you identify the ambassadors of your brand.
The automation of the product review is your chance to hear your customers about their experience with your product. Using a delay, you can let the time place after a customer place an order, then trigger the product exam series to request reviews of your customers’ products.
When buying online, customers do not have the luxury of feeling and testing products in person, so opinions are more important than ever. This is one thing for a brand to emphasize how their products or services are exceptional, it is another to have others echoing a feeling of similar style.
- Configure crossed automation and cross -sales
Sometimes the number of options you offer on your online store can be overwhelming. Other times, buyers simply do not have enough time to do a thorough search.
Klaviyo automated emails of crossed or sales will help inspire buyers in difficulty to find exactly what they are looking for.
Use this automation to present some of your other products or services. You can do this by selecting some of your flagship or the best -selling items, or by taking advantage of product recommendations. In this way, you can make suggestions according to the history of user purchases and that of similar customers.
- Bring back users with replenishment automation
For brands that sell products that customers buy several times as soon as possible, most often for general public packed (CPG) – a replenishment automation can be a welcome recall.
He informs customers that their supplies can be low and that it is time to get a recharge.
Show your customers that you are looking for them by sending a recall email just before your product is exhausted.
For example, if you sell daily vitamins that generally last a six -week customer, automating a replenishment campaign at five weeks. If your customers regularly use the product, they will appreciate email.
- Return to stock automation
Whatever your industry, an objective that all owners of electronic commerce companies have in common is the desire to generate income.
This is why it is so important to have back-in-star automations so as not to run out of sale, even if you meet inventory shortages.
The implementation of a back-en-Stock trip will encourage your customers to register for an alert when a specific article is back in stock. You can then make these customers feel special by contacting them first when the item is available.
- Personalize with birthday or birthday automation
Use registration forms to collect information about your audience.
Who do they buy?
What collections are the most interested?
What is their name and surname?
All this information can put you on a personalization path of your communications for each customer. This last automation of emails uses the information you can collect in advance and help establish this personal connection with your customers.
Connection to a more personal level with your customers is unique to electronic commerce – how many of your brick and mortar sellers remember the birthdays of your customers? This number is probably quite low.
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