Google Ads is an online advertising program initiated by Google. Through this program, business people can create online ads to reach the exact target market when they are interested in the products and services offered. How to optimize Google Ads? Take a look at the following review.
Since Google controls the market share of search engines, using Google Ads is of course one of the most effective ways for you to reach the market. Or how to use Google services is actually not difficult. First, you can open Google Ads and create a Google account there. Then follow these steps.
- Target selection
If you have successfully imported Google Ads or Google AdWords service. You will then be asked to select a target in the message that will be given. There are 3 lens options out there and you can choose the one that best suits your business. The first goal is to contact you by phone.
This goal is great if you run a business that deals primarily by phone, such as a consulting business that requires customers to talk to a service provider over the phone. While the second goal is to visit the physical store and the third goal is to visit the website.
- Select location range
How to use Google Ads The next step is to choose a location range. In this case, you are free to choose the range. So it can be in Indonesia or abroad. Even if you want to reduce the reach of your ads, it can still be done. For example, you want to visit some city or province in the country.
- Select a category and create ad copy
Then you can choose a category. By choosing a business category you manage, it’s easier for Google to identify the target audience for these ads. Then proceed to create ad copy for paid search. Where you can write up to 30 characters for the title and 80 characters for the ad body, because Google limits the number of characters.
- Insert a photo and define a budget
You can import photos and determine your next Google Ads budget. The photo itself is really optional, although visuals would certainly be ideal for making your ad more engaging. Of course, you should choose the best photo that can depict your business or show current promotions.
Only then do you define a budget, where you are free to set an estimated cost. If this is your first experience with Google Ads, it’s of course best to try a lower cost estimate first. You don’t have to worry though. Because Google itself implements PPC (Pay Per Click) which keeps you free if the ad is not clicked.
- Choose a payment method
Finally, you can choose a payment method so that Google can serve your ads. In this case, the payment methods offered are quite diverse. For example, by using a credit card or bank transfer. So there’s no need to worry if you don’t have a credit card, as using Google Ads can be done through other payment methods.
The use of Google Ads, which offers a variety of benefits, allows many online businesses to take advantage of the service. In addition, the effect of advertising is very good. Because Google itself is a dominant company in the search engine market. Of course, many people can see your ad through the Google Ads service.
