Marketers target Pinterest users by sharing content that compels us to pass. With over 433 million people on Pinterest, why wouldn’t marketers want to be on the platform? Not to mention that 83% of users make purchases based on content they see on Pinterest. So how can your business use Pinterest as a marketing tool to increase your awareness and conversions?
In this guide, we’ll explain how Pinterest works, what Pinterest marketing strategies you should implement, how small businesses can benefit from the platform, and what tools you can use to make your Pinterest marketing strategy work. . to your business. But first, let’s see what the platform is and how it works – let’s get started.
Setting a personal account to a business
If you already have a personal profile and have followers and content stored there, you can convert it to a business profile. You can return to the personal account at any time. Here’s our step-by-step guide to converting to a Pinterest business account.
- Log in to your Pinterest account.
- From the top right of your screen, tap the chevron icon down, then tap Settings.
- In the left navigation, click Account Settings.
- Scroll to Change Account.
- Under Account Conversion, find Convert Business Account.
- Click Convert Account.
- Complete the fields for Create your profile, and click Next.
- Complete the fields for Describe your business, then click Next.
- Select if you want to serve ads, then click Next.
- Choose where you want to start or click the X icon to go to your converted Pinterest business account.
8 Guides to Increase Sales Pinterest Marketing
1. Create a Pinterest Marketing Strategy
Just like you would with any other social media channel, start by creating a social media strategy for Pinterest – it’s not just about getting started. Creating a Pinterest marketing plan means:
Set SMART goals (specific, measurable, achievable, relevant and long-term). Besides getting followers on Pinterest, are you hoping the platform will drive traffic to your website, increase sales of a particular product, or drive event registrations? Learn more about Pinterest’s general audience and demographics that can use this channel.
Learn more about your brand’s target Pinterest audience. Analyzing what your competitors are doing on this social media.
Plan and integrate branded content for Pinterest into your social media content calendar. Once you have a clear plan you can start working to achieve your goals.
2. Pin engaging content
Pinterest is a visual platform, so using it effectively for business means generating engaging, high-quality visual content to share. So what makes a Pin so attractive?
Vertical image. Data shows that 82% of users browse Pinterest on mobile. Run in 2:3 aspect ratio to avoid using a flat image. Consider the quality of your images and videos. You want to avoid pixels, so search for the best images and videos that are recommended by Pinterest. Description details. A good description can help you improve SEO, add context to your images, and encourage users to click on links. Cover text. Consider adding a title that reinforces your visual message. An interesting score. If it makes sense for your brand and aligns with your Pinterest marketing strategy, add your brand to your pins so your brand doesn’t get lost in the repin shuffle. Make sure your link is working. Broken links will not help your score! Make sure the links to your pins don’t go to 404 and load quickly to give Pinners the best user experience. Finally, be flexible! Daily constant input is more effective than creating a board that fills it all at once. And constant pinning ensures that your content will reach a wider audience.
3. Try different types of pins
Pinterest is an image sharing platform, but it’s not just photos. Mixing together! Play a video that encourages Pinners to shop through your online store, or try adding multiple photos and pins to create a carousel.
And carousels to show different products in one click:
But even though 80% of Pinners found a new brand or product on Pinterest, think beyond marketing and promote your brand clearly. Pinners also come to the platform for inspiration, with 85% of Pinners saying they come to Pinterest to start a new project. Also consider posting how-to pins or inspiration boards to provide your audience with interesting and useful content.
4. Cautiously plan your boards
As 97% of Pinterest searches are unbranded, your logo’s boards can assist reach new Pinners interested by precise topics or learning particular matters.
As an example, Oreo’s boards include Pins with suggestion for upcoming seasonal holidays — like its Spooky sweet Halloween board and vacations with Oreo board — in addition to recipe thoughts, like its Oreo Cupcakes and Oreo Cookie Balls board.
In different phrases, the brand skillfully mixes beneficial, engaging and inspiring content boards with forums that are greater promotional:
Oreos Pinterest Board seasonal pins and recipe ideas
However the emblem also has other forums, just like the Earth Day board that includes Pins not directly showcasing the emblem while showing an information of what their target audience values and helps.
Aveeno Earth Day Pinterest board.
5. Raise your stake for SEO
Pinterest is a search engine, so make sure your business pins are easy to find in search! Add keywords to your Pin descriptions, boards, and hashtags. Rich Pins, designed to post new content from your business website while avoiding duplicate content, will also boost your brand’s Pinterest SEO.
6. Strive out one of a kind Pinterest advertisements
Another effective way to market your enterprise on Pinterest is with commercials. Pinterest allows advertisers to goal ads around keywords, interests, vicinity, age and other metrics and classes.
And exact target audience targeting lets advertisers attain unique corporations of Pinterest customers, inclusive of:
Human beings who have visited your website.
People who have engaged along with your Pins.
People who’ve engaged with similar content at the platform.
A custom listing, such as your newsletter subscribers.
From video commercials to collections to promoted Pins, there’s a number of advert sorts to be had on Pinterest. Study the whole thing you need to recognize approximately Pinterest advertising right here.
7. Track metrics
A successful Pinterest marketing strategy is data driven. In other words, tracking, measuring, and analyzing key Pinterest metrics and audience behavior helps social media managers see what content works best. and less engaging content.
8. Promote your Pinterest profile
In the end, make certain your loyal followers from different structures understand you’re additionally energetic on Pinterest. Promote your Pinterest profile:
By means of linking on your Pinterest profile in your enterprise internet site.
Inclusive of the link on your email signature.
Move-promoting your Pinterest enterprise account to your commercial enterprise’s different social channels.
Sharing the information of the Pinterest profile in a business enterprise newsletter.
