Anyone can start a fashion business with small capital. For those who are new to or who already have experience running a business. This small capital fashion business system certainly uses a resale system. Although fashion stores operate with a resale system, they can still generate very promising profits.
How to Start a Fashion Business with Small Capital
Starting a fashion business is not as easy as you imagine, but it is also not as difficult as imagined. To run a fashion business and compete in the market requires proper preparation and business strategies. Below,
tips for starting a small capital fashion business.
- Market Testing
The first thing to do is market testing. The market can be found and analyzed through market testing. What clothes are in high demand by consumers or are in high demand in the market? Market testing can also be done with simple surveys, such as interviewing people closest to you, such as friends and family. This simple study generates data to consider who your market segment is, what products you sell, and adjust the selling price of your products.
- Identify your business products
As mentioned above, once you have collected data from your quick survey, identify the fashion products you want to sell. For example, if the market segment is teenagers, then also adjust the selling price. Youth is a market segment that does not yet have their own income and relies on parents’ money to cover their needs. Therefore, the selling price must also be adjusted to be affordable. The clothes model must of course follow the fashion trends of teenagers.
- Understanding the Product
Once you have identified the market segment and the fashion products to sell. you need to understand exactly what products to sell. you can do a SWOT analysis or Strengths, Weaknesses, Opportunities and Treatments.
Through this analysis, you can fully understand the strengths, weaknesses, opportunities and threats of the fashion products in the market. From the analysis, strategies can also be developed to anticipate the threats and weaknesses of the product in the face of intense competition from rivals in the fashion industry.
- Choose a Supplier
Start your fashion business with small capital by using our reseller system to find the right agent. Therefore, for this, you need to find an authorized distributor or supplier for the fashion business you are running. Find a qualified and trusted agent. To further reduce product shipping costs, you can find a representative near you.
Significant discounts apply when you become a distributor or reseller from a supplier, and it’s definitely worth it. Many suppliers or agents apply this system for those who want to run a fashion business with small capital.
- Provide a variety of stock
Try to have at least one of each type of shirt instead of just keeping one at a time. If a customer wants to buy multiple shirts from the existing shirts, then the stock is needed as many items as possible. The more diverse the inventory of apparel products we offer, the more product choices consumers have.
- Fashion Business Concept
You need to decide how to operate your fashion business concept. For example, combining the concept of online and offline fashion stores. Both concepts have their own benefits that can be derived from the marketing strategy. As an offline fashion business concept, your home or residence can be used as a business. If your online business concept is, you have to utilize multiple platforms. From Social Media to Marketplace.
Fashion How to Run a Business
Running a fashion business with an online store or online store is in great demand today. Because online business is easier to do than offline business today. If you really want to build an online fashion business, there are things you need to pay attention to.
Here’s our full review.
- Online Store Business Name Before you can sell your fashion store products online, you must first determine the name for your online store or online store. Choose a name that is unique, interesting and easy for consumers to remember. Similar to offline stores, online stores must also have a name to facilitate the buying process for consumers.
- E-shop company logo
The e-shop business requires a logo in addition to the company name. A logo can also serve as a business identity for your online store. Your logo design should also be as attractive as possible and your online shop company name should be placed on the logo. Thus, your logo cannot be misused by irresponsible people. The company logo also serves as a product brand. You can have stylish plastic or paper bags for the products you sell.
- Product descriptions and images
You should include words that describe the clothes being sold. Attractive descriptions naturally arouse consumer interest. In addition, the product description should be detailed and complete as follows: B. Price, size, color, etc.
In addition to the description, your product images should also be attractive and credible. Most consumers trust the actual product photos more to avoid online fraud. In addition, the name of the online store should be watermarked for each uploaded product photo.
- Comparing with Competitors
It is necessary to make price comparisons with the aim that your online store business is not abandoned by consumers just because of high prices. As a fashion entrepreneur, try to make your products more affordable for various groups. So that your fashion business can exist and continue to grow.
- Using Multi-Platform for Fashion Company Marketing
Indeed, using multiple platforms is considered the most effective way for online business. In this era of increasing technological sophistication, most people have social media accounts such as Facebook and Instagram. Therefore, social media plays an important role in the development of online businesses.
In addition to social media, you should also utilize marketplaces to sell your fashion products. is a small fashion business review to help you start your own fashion business.
